Publisher's Letter : Relentless improvement
The Key to Overcoming Crisis

June 26, 2020

Life can be ... unpredicatbale

We welcomed 2020 at Glidewell with a celebration of our 50th anniversary. Reflecting on a half-century of continuous growth and development in the service of dentists like you. Working together to make it easier for patients to receive quality dentistry, and for practices to thrive.

With our forward momentum and the many exciting innovations poised to kick-start our next half-century of service, it felt like dentistry had never been stronger.

Then the coronavirus struck.

Suddenly, dentistry ground to a halt.

But dentists are a resilient lot. Accustomed to challenges. To nervous patients and stringent infection control procedure. With extra precautions, some improvisation, and that do-it-yourself spirit, many of you are already blazing your own trail to the new "normal," working harder than ever to make sure your patients' critical needs are met.

At Glidewell, we're committed to the same. Over 50 years, I've seen good times and bad. I've found the trick to weathering both is to focus on your guiding purpose, or "true north." Ours is to enhance the quality and reduce the cost of the materials and techniques available M clinicians. To con-stantly make dentistry faster, better and less expensive - at all times.

During this last decade of relentless growth, we've been diligently preparing the next wave of clinical and laboratory advancements. In doing so, we Find ourselves uniquely suited to serving your current and future needs with

• • Free online access to business and practice management advice, as well as a broad array of clinical CE programs
• • Hard-to-find personal protective equipment
• • Powerful, flexible digital dentistry options unmatched in the industry
• • A growing Family of industry-leading BruxZir® Zirconia restorations
• • Comprehensive implant education, digital treatment planning and restorative solutions
• • Easy-to-adapt dental sleep therapy and appliances

Our solutions go well beyond those of the traditional laboratory. Because we believe the tools available to dentists tomorrow should be better than those available today. So that clinicians are working not just harder, but also smarter.

To be better prepared Far the unexpected, as we are now

Life can be unpredictable, but dentistry doesn't have to be. May your road to recovery be swift and certain.